Target Cultural Association

"Alvo" was formed by young people from the Hip Hop movement and skateboarding in 2005 in the Rubem Berta neighborhood on the outskirts of Porto Alegre/RS with the objective of carrying out art and education projects, social actions, income generation projects and creative economy . We became known by the news website Alvovirtual.com which remained on the air until 2013 and was one of the main channels for promoting the hip hop scene in RS, which reached 100,000 hits per month.

We have been a Culture Point of the RS Network of Points of Culture since 2009 and we have a Community Library that is part of the Beabah Network of Community Libraries. In our space we offer courses, workshops and cultural activities open to the public throughout the year. In the social sphere, we promoted the permanent Solidarity Quarantine campaign, which has already donated more than 40 tons of food and thousands of items of clothing during the COVID19 pandemic.

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We promote decentralized actions in Schools, Universities, Parks and Squares, always bringing culture and experiences.

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Within the scope of social innovation, we always seek to align new technological processes with the expansion of the social repertoire through formations and affective connections that together create processes of cultural making in a critical, analytical and innovative way.

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AWARDS RECEIVED

• City of Porto Alegre Medal 2013

• RS 2014 Diversity Award

• Azorean Music Award 2012

• Legislative Assembly Medal in 2013

• Gold Spear Award 2012

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PROJECTS CARRIED OUT BY CULTURAL TARGET:

Ponto de Cultura: project selected in 2012 in a SEDAC edict. Training and cultural inclusion activities in the Rubem Berta neighborhood in the north of Porto Alegre. It has a community studio and promotes free video courses, cultural production, music, graffiti, skateboarding, as well as community-oriented musical, gastronomic and artistic events.

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Creative Industry and Social Citizenship: project to develop physical and digital creative platforms for social enterprises, a project in partnership with Unisinos;

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Porto Alegre Hip Hop Fair: monthly event in the Democratic Corner to promote the products and articles produced by the city's hip hop collectives. More than 3,000 cds were sold in one year of the fair and had 65 concerts and cultural presentations, in addition to art and crafts.

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Rap na Rua: the largest itinerant hip hop festival in the state, cultural, sport and leisure activities that provide space for local talent, the project is held once a month in the neighborhoods and villages on the outskirts of Porto Alegre and the metropolitan region;

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Pé na Tábua Skate School: learning workshops with centers in the cities of Porto Alegre, Capivari do Sul and Balneário Pinhal in partnership with CRAS and municipal governments.

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Violence Prevention Program-PPV: graffiti, rap, break (street dancing) and DJ workshops in 6 cities in the interior of the state, covering content on violence, drugs and racial discrimination in public schools in these cities. The project was carried out in partnership with the State Department of Culture and the State Health Department.

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Community Martial Band in partnership with the Federal University of Health Sciences of Porto Alegre;

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Vila Dique Memory Brands Project with skate, music and citizenship workshops in partnership with the Federal University of Rio Grande do Sul-UFRGS

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Empo Moda e Cor and Arte na Rua: project with artists from the periphery invited to make one of the largest graffiti panels in the state on the facade of a shopping mall;

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Rubem Berta Young Group: formation of a group of young people aiming at cultural, sport, health and citizenship experiences with weekly meetings. The group of teenagers organize events and actions in territories with a high rate of violence against young people;

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Project Multipliers of Citizenship for Paz-MCs Para Paz: project of penal treatment in prisons in Rio Grande do Sul through hip hop workshops, music production and video production and editing. It won the Culture and Health award from the Ministry of Health.

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Target at Schools: culture and entertainment project in public school playgrounds in territories with high levels of violence such as Rubem Berta, Restinga and Bom Jesus neighborhoods.

Sesi Hip Hop Festival: festival with music, skateboarding, street basketball and artistic activities.